Identity is a topic we don’t hear discussed a lot in the real estate space.   At the past Inman Connect conference in New York, Brad Inman mentioned the need to bring more transparency to the real estate transaction.  Identity plays a part in that transparency and it plays a huge part in overall online transparency.  We’ve been thinking hard about identity over here and how an identity model will work into our solutions.  If you are new to the discussion or haven’t thought about how identity affects your online efforts, here is a great video that provides some background and context to Identity2.0.

Since, i’ve been thinking about identity a little, I was reminded that Brendan meme’d me.   So if you want to know more about my identity, you can catch up over on my blog.