Identity. Portable Identity, Reputation, Presence. Google footprint, Google profile. Social Graph. Social Networks. These are the buzzwords of a Web 2.0 business online. These catchphrases and buzzwords are heralding the beginning of an era of transparency and efficiency.

StepRep is a small part of a much bigger solution that will ultimately allow professionals of all kinds to leverage their social graph (people they know and trust) to bring them business and referrals.

In order for any person or business to have an effective online presence they need to establish, monitor and maintain their Identity and Reputation. To this end we have put together a short video explaining Identity and Reputation.

We have been working hard on some very interesting things. Stay tuned.