Comments on: What Kind of Advertising do You Trust? http://www.steprepblog.com/2009/01/21/what-kind-of-advertising-do-you-trust/ Online reputation management Fri, 09 Dec 2011 17:32:41 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Boyd Carter http://www.steprepblog.com/2009/01/21/what-kind-of-advertising-do-you-trust/comment-page-1/#comment-41 Boyd Carter Thu, 12 Mar 2009 18:04:51 +0000 http://steprepblog.com/?p=61#comment-41 In response to your question: "I guess the key question here, is what actually makes advertising and promotion reputable?", I would say: "The absence of deception". In response to your question: “I guess the key question here, is what actually makes advertising and promotion reputable?”, I would say: “The absence of deception”.

]]> By: Jeff Tomlin http://www.steprepblog.com/2009/01/21/what-kind-of-advertising-do-you-trust/comment-page-1/#comment-40 Jeff Tomlin Wed, 21 Jan 2009 21:39:27 +0000 http://steprepblog.com/?p=61#comment-40 That's a good point Tony. Google has tried to go out of their way to make it obvious who has paid them for a link. It's similar to TV commercials and the disclaimers you see before an infomercial is played. Things get fuzzy in the advertising world though when you see endorsements and even read reviews. You don't know what the connection is between the reviewer and the company. That’s a good point Tony. Google has tried to go out of their way to make it obvious who has paid them for a link. It’s similar to TV commercials and the disclaimers you see before an infomercial is played. Things get fuzzy in the advertising world though when you see endorsements and even read reviews. You don’t know what the connection is between the reviewer and the company.

]]> By: Tony Arkles http://www.steprepblog.com/2009/01/21/what-kind-of-advertising-do-you-trust/comment-page-1/#comment-39 Tony Arkles Wed, 21 Jan 2009 21:27:33 +0000 http://steprepblog.com/?p=61#comment-39 I suppose this is the nice thing about paid results on Google -- it's very obvious which results are showing up because of a financial transaction, and which results are showing up because they fit Google's search algorithms. I suppose this is the nice thing about paid results on Google — it’s very obvious which results are showing up because of a financial transaction, and which results are showing up because they fit Google’s search algorithms.

]]> By: Tony Arkles http://www.steprepblog.com/2009/01/21/what-kind-of-advertising-do-you-trust/comment-page-1/#comment-38 Tony Arkles Wed, 21 Jan 2009 21:25:36 +0000 http://steprepblog.com/?p=61#comment-38 For me, the part that makes their behaviour distasteful is that it's not apparent that the review is funded by Belkin. "Normal" advertising is clearly funded by the company promoting its own products. Infomercials have a similar quality -- it's pretty obvious that someone paid to put that content on TV. The examples that follow the infomercial are where it starts ro get grey, because it's difficult to tell whether there was financial incentive or not. For me, the part that makes their behaviour distasteful is that it’s not apparent that the review is funded by Belkin.

“Normal” advertising is clearly funded by the company promoting its own products. Infomercials have a similar quality — it’s pretty obvious that someone paid to put that content on TV.

The examples that follow the infomercial are where it starts ro get grey, because it’s difficult to tell whether there was financial incentive or not.

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