On the MyFrontSteps Blog:

Used to be, the main page at MyFrontSteps.com wasn’t much to look at – just a bunch of links to other pages. I imagine it turned a lot of visitors off. They’d see this page that didn’t seem to have much going on and they’d say, “I don’t get it. Who are these MyFrontSteps clowns?”

Now a visitor to the main page should be able to get a better idea what MyFrontSteps is about – which, to reiterate, is connecting homeowners with experts that their friends trust and recommend. But there’s no point going into it here, because I just did a whole blog post about it.

(Or you can go try MyFrontSteps for yourself.)

On the Spokesmonster Blog:

Less consequential in the grander scheme of things, but still of possible interest, I recently had some thoughts on advertising, prompted by the new FedEx YouTube campaign starring Fred Willard.