As promised, we've begun to spend more time explaining what MyFrontSteps and StepRep are all about. We've got two blogs around here - the MyFrontSteps blog to explain things from the costomer's angle, and this blog to deal with the service provider's point-of-view - but there's a lot of crossover, ...
You're probably already familiar with this line attributed to the Philadelphia retailer John Wanamaker: Half the money I spend on advertising is wasted; the trouble is I don't know which half. Hold that quote in your head for a moment while I relate an anecdote about Marshall McLuhan. You'll remember McLuhan ...
