Archive for September, 2009

Thisaway, on the MyFrontSteps blog, I discuss the slight shift in our marketing strategy which we have dubbed Plan B. Originally we thought we could lead users to the benefits of the StepRep rewards model via the ...

A while back we abolished our last secret. It wasn't a spooky, life-or-death, Dan Brown-style secret. We discussed it openly around the office and with our friends. But we didn't blog about it or talk about it in public. The ...

What's happening on the other blogs? Well, over in MyFrontSteps land, we just completed our big name change. A while back when we launched our Facebook app we decided to give it the name Homebook. That name only led to confusion. Now it's just called MyFrontSteps. So much easier. Also, ...