This blog tends to focus on all the changes and improvements we’re making to StepRep. We’re constantly trying out new features, testing and refining them – and occasionally throwing them out altogether.

But maybe we don’t spend enough time talking about the core of StepRep, the stuff that doesn’t change much from day to day because it’s already working pretty well.

Yesterday over on the Spokesmonster blog I described how StepRep was helping me keep on top of my sideline as a music video auteur. That tale involved a detour into the fringes of Zach Galifianakis’ facial hair, where all sorts of fun was found.

Today I am alerted to a flattering post on the wonderful Cat’s Eye Marketing Blog. Judy Dunn, who operates Cat’s Eye Marketing down in the Seattle area, relates the story of how she got a friend of hers hooked on StepRep. Lo and behold:

Five days later he called me out of the blue. I could feel his smile over the phone line.

“I just wanted to thank you, ” he said.

“For what?” I said.

“For leaving that comment about StepRep on my blog.”

Okay, now I was puzzled. It was a great tool, but a phone call?

Turns out my friend went in and registered, did a search for “social media” and “media buyer.” Up came a company looking for someone with those exact skills. He called, interviewed and three days later, he had a new job.

Heartwarming! Judy goes on to say:

I think sometimes we forget about the power of social media. We’re there. We’re talking. It’s fun. We don’t always know if people are listening.

Or when they will have something to say.

If it is your blog, or twitter, or Facebook, I would say, just keep putting your stuff out there. Yeah, it’s work and sometimes we get discouraged. And it can seem random and pointless at times.

But things can happen in an instant.

Things that will change your life.

Judy’s post is one of those little serendipitous surprises that helps to make all the hard work seem worthwhile. I hope her friend finds fulfilment at his new job, and I hope we’ll continue to hear from other folks who are using StepRep to build their businesses or get ahead in their careers.

Thanks for helping to spread the word, Judy!