This blog tends to focus on all the changes and improvements we're making to StepRep. We're constantly trying out new features, testing and refining them - and occasionally throwing them out altogether. But maybe we don't spend enough time talking about the core of StepRep, the stuff that doesn't change much ...
Here are the top 4 things that small businesses must put on their 2010 marketing 'todo' lists: 1. Monitor Online Mentions More and more people are blogging, posting, and twittering about their experiences, good and bad. Small business owners must monitor the web for these mentions and respond. First off, it's good ...
[caption id="attachment_300" align="alignleft" width="230" caption="Calling things by their right names"][/caption] My job here is to write, and that means struggling with terminology. What do we call things? It's important, in order to reduce confusion for StepRep users, that when ...
In my role of "guy who drifts around the office pretending to look busy" I've been overhearing a lot of discussion lately about tabs. The consensus seems to be that tabs are a great method for navigating around websites, except when they're not. We're beginning to realise that there are too ...
We’ve been getting some great feedback from friends, family and StepRep users who really care about building a better product. And we like the feedback so much that we’re introducing a tool to help make it easier to provide feedback. We call it “Help us out” and what ...
Lately on this blog we've been neglecting the specifics of how StepRep works while focusing on bigger-picture strategic stuff. Perhaps it's time to check in with the friendly technicians at the far end of the building who spend their days making StepRep better, one small change at a time. What have ...
A while back Brendan posted an article on this blog about the Yellow Pages industry. As you might have deduced from that post, we've been spending a lot of time thinking about how the reputation-building tools bundled in StepRep can be incorporated into existing online business directories. If everything goes ...
Changes are coming Changes are coming to the world of advertising and media. Given these changes, we have immersed ourselves in the world of advertising, and in particular the YP space. Here are some observations, facts, thoughts, predictions and opinions. We hope you find them interesting. We're relatively new participants in the YP business, ...
A while back we abolished our last secret. It wasn't a spooky, life-or-death, Dan Brown-style secret. We discussed it openly around the office and with our friends. But we didn't blog about it or talk about it in public. The ...
You're probably already familiar with this line attributed to the Philadelphia retailer John Wanamaker: Half the money I spend on advertising is wasted; the trouble is I don't know which half. Hold that quote in your head for a moment while I relate an anecdote about Marshall McLuhan. You'll remember McLuhan ...
