StepRep is a great product that helps small businesses know when they have been mentioned online. With so many review sites, blogs, forums, social sites etc. to check it can be easy to miss a mention or review. Luckily, StepRep does all the checking for you - every single day. Unfortunately, ...
Here are the top 4 things that small businesses must put on their 2010 marketing 'todo' lists: 1. Monitor Online Mentions More and more people are blogging, posting, and twittering about their experiences, good and bad. Small business owners must monitor the web for these mentions and respond. First off, it's good ...
Lately on this blog we've been neglecting the specifics of how StepRep works while focusing on bigger-picture strategic stuff. Perhaps it's time to check in with the friendly technicians at the far end of the building who spend their days making StepRep better, one small change at a time. What have ...
A while back Brendan posted an article on this blog about the Yellow Pages industry. As you might have deduced from that post, we've been spending a lot of time thinking about how the reputation-building tools bundled in StepRep can be incorporated into existing online business directories. If everything goes ...
A while back we abolished our last secret. It wasn't a spooky, life-or-death, Dan Brown-style secret. We discussed it openly around the office and with our friends. But we didn't blog about it or talk about it in public. The ...
You're probably already familiar with this line attributed to the Philadelphia retailer John Wanamaker: Half the money I spend on advertising is wasted; the trouble is I don't know which half. Hold that quote in your head for a moment while I relate an anecdote about Marshall McLuhan. You'll remember McLuhan ...
If you've recently logged into your account, you may have had a "What the heck's going on?" moment. Instead of being popped right into the Reputation Monitor, as usual, you found yourself on a screen that looked sort of like this:
Sometime over the last few days, while my back was turned, the developer guys pushed out a new version of StepRep. It's hard to keep up with 'em. As usual, a lot of the changes will be invisible to slobs like you and me. But there are two big changes that ...
Well, dang it. Over at the Spokesmonster blog this morning I posted what I thought was the latest in StepRep update news: We discovered a handy trick for getting your StepRep widget stories to show up on your Facebook profile. We recently (finally) managed to buy the steprep.com domain from the ...
You've probably noticed, if you've been paying any attention to our marketing exertions here at StepRep, that sometimes we'll refer to the service as StepRep by MyFrontSteps. You might have also spotted some references to an enigmatic something-or-other called Homebook by MyFrontSteps. What the heck are we talking about? What are ...
